Tampa, FL - D.R. Horton diversifies its online strategies by joining social media networks and industry-related websites.
Jonathan Torres, marketing and advertising coordinator at D.R. Horton Homes in the Tampa Bay region, said "with reduced marketing budgets and the growth of new media, we have to find new and more cost-effective ways to reach potential buyers. That's why we've made a conscious effort in joining networks such as Facebook, Twitter, and even starting our own local blog. We're also targeting websites that put us in front of active buyers and their realtors looking for new homes such as Realtor.com, NewHomeGuide.com, NewHomeSource.com, and BuilderInventoryDeals.com."
D.R. Horton's Tampa Bay communities range from the low $110's to the upper $220's.
D.R. Horton on Twitter
D.R. Horton on Facebook
D.R. Horton's Tampa Bay Blog
For more information, please contact:
Jonathan Torres, Marketing & Advertising Coordinator, D.R. Horton Tampa Bay
About D.R. Horton
D.R. Horton, Inc., America's Builder, is the largest homebuilder in the United States, delivering more than 41,000 homes in its fiscal year ended September 30, 2007. Founded in 1978 in Fort Worth, Texas, D.R. Horton has operations in 80 markets in 27 states in the Northeast, Midwest, Southeast, South Central, Southwest, California and West regions of the United States. The Company is engaged in the construction and sale of high quality homes with sales prices ranging from $90,000 to over $900,000. D.R. Horton also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.