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Ask Carol

Online Reviews Now #1 Trusted Source for Women
Monday, September 14, 2015
With the social world continuing to expand women are now trusting online reviews from peers over expert opinions.
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Overcoming Negativity… Online
Wednesday, August 05, 2015
I guess you could say this is a self-help article. That’s right, an online self-help article. We’ve all worried about whether or not things posted online either by ourselves or others, would come back to get us.
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YouTube Your Way To Success
Friday, June 19, 2015
After Google, YouTube is the second most popular search engine on the web and the third most popular website in the world. According to YouTube, every day the site generates over a billion views. The number of hours people watch YouTube videos is up 50 percent year over year so if your company is not already on YouTube, you need to be.
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Instagram = Insta-audience
Wednesday, June 17, 2015
Instagram is somewhat limited in its use for marketing and advertising. The platform strives to stay “spam free,” so-to-speak. By doing so, Instagram has built trust in its consumer’s mind by promising to not allow advertising and marketing to run rampant. This provides a more positive and enjoyable user experience.
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14 Questions to Ask When Hiring a Marketing Company
Wednesday, December 03, 2014
Ask Carol gives you the 14 questions you need to be asking every marketing company you're considering hiring and what to look for in their answers.
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Making a Successful PR Campaign a Reality
Tuesday, October 07, 2014
By planning ahead, a public relations campaign can become a practical reality that boosts communication and strengthens a business.
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Helpful Hints for a Successful Pinterest Campaign
Thursday, April 03, 2014
Learn how Pinterest can help your home building company
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A Guide to Social Media Advertising
Monday, December 09, 2013
There are a ton of choices in social advertising. Which is best for you? How do they work? Why should you bother?
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Marketing in Motion: Video Marketing Tools
Monday, September 23, 2013
According to a 2011 report from the Pew Internet and American Life Project, nearly three-quarters of Americans use video-sharing sites, and according to Flimp, more than half of marketers say that video provides the best ROI for content marketing. Luckily, for those marketing homes in today's real estate market, there are plenty of social video sharing options, including YouTube, Vimeo, Vine and Instagram.
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A Fully Automated Experience for the Next Generation of Homebuyers
Tuesday, January 15, 2013
Smart builders are not only designing homes that can be controlled remotely from an iPad, but are creating robust applications that guide buyers through the new home process – from beginning to end.
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Breaking Through The Twitter Barrier
Friday, November 02, 2012
With more than 140 million users and 340 million tweets per day, if you're not tweeting your content at the right time of day, chances are you're being looked over.

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Picture Perfect New Homes
Monday, October 08, 2012
As social media becomes more and more important for marketing, builders are looking beyond the traditional uses of photography and looking for new ways to make their photos go further. Social photo-sharing sites allow homebuilders to create visual stories around their homes, extend their brands and give legs to their photography by making them sharable.

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Why Builders Need to Get Comfortable with Google+
Thursday, September 13, 2012
Facebook is by far the most popular social network, but Google is still the most popular website in the world. When people are looking for a new home do you think they are more likely to jump on Facebook or Google? Exactly. When they tie a social network to the largest search engine on the planet – it’s time to pay attention.
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Building Pinterest, Building Brand
Thursday, August 30, 2012
Has your home building company jumped on the Pinterest band wagon yet? If not, you should. Pinterest has become the fastest growing website ever with over 12 million monthly users and counting.
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How to Create a Viral Video
Saturday, August 20, 2011
Chances are you’ve seen more than one of Time Magazine’s “YouTube’s 50 Best Videos” list. These videos all went viral for a variety of reasons. Even the 50th best video has nearly 7 million views. How many times did you log onto YouTube in the last week to watch a funny video or get redirected there to learn more about a product?
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