“A good picture is worth a thousand pins.”
That’s the saying, right? Well, if you’ve ever been on Pinterest, you’d agree that that saying definitely holds true.
Pinterest allows users to share visual and written content with a strong emphasis on the visuals. So, how could this help your home building company, you ask? Pinterest contests encourage users to explore actual photos of your products and workmanship and are more likely to reach a wider audience. Marketing RELEVANCE recently held a French Brothers Pinterest contest that has drawn in entries and interest. Through this contest, French Brothers received 41 entries, acquired 103 followers on Pinterest and gained 434 new likes on Facebook.
Although Pinterest campaigns can be extremely successful, there are certain things you should consider and avoid when developing a Pinterest contest. Pinners should not have to pin contest rules, comment on pins or have a minimum number of pins to post. These requests could seem pushy and may appear as spammy or annoying to other users. Not to mention, all of these are no allowed by Pinterest. Make sure to review the site rules before launching a contest on any social media site.
As seen with the French Brothers Pinterest contest, a successful Pinterest contest includes asking participants to re-pin one of your posts with a specific hashtag, as well as making a separate board for the contest with a specific title and URL link within the board’s description.
When creating and promoting a Pinterest contest, don’t forget to use Facebook and Twitter to spread the exciting word! Prizes for the contest could be anything from gift cards to a free product or two from your company. This will encourage your current followers to view your boards and enter the contest.
To learn more tips, register today for the FREE mRELEVANCE webinar, “Using Pinterest to Sell Homes,” on April 15, 2014. For any questions regarding Pinterest, be sure to ASK Carol! East Coast Carol (aka Carol Morgan) can be reached at www.CarolMorgan.net or www.mRELEVANCE.com. West Coast Carol (aka Carol Ruiz) can be reached at www.newgroundco.com.