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Picture Perfect New Homes

Monday, October 08, 2012 /

One of the most popular section of any home builders’ website is the photo galleries. Offering potential buyers as many photos as possible to look at can really make the difference in whether the buyer makes it from the website to the model park. Luckily snapping a picture is as easy as the push of a button on your smartphone, tablet, camera or other picture taking device, and sharing these photos is just as easy.

As social media becomes more and more important for marketing, builders are looking beyond the traditional uses of photography and looking for new ways to make their photos go further. Social photo-sharing sites allow homebuilders to create visual stories around their homes, extend their brands and give legs to their photography by making them sharable.

Here are a few picture sharing sites that will make impressing your homebuyers even easier:

·         Shutterfly: You'll not only love the free, unlimited picture storage, but also all the cool items--books, cards, calendars, etc.--that you can create of your communities. These make great thank you gifts and promotional items!

·         Flickr: This photo management and sharing application from Yahoo! allows home builders to upload their favorite pictures of their new homes, communities, amenities and local neighborhoods as well as join and interact in groups, post resident submitted photos and more.

·         Picasa: Organize, edit and share your photos easily with this Google product. The latest update even allows for Google+ sharing and tagging for when you want to show off your newest homes and homeowners! Plus, because this is a Google product, you can rest assured that using Picasa will boost your search engine optimization.

·         Instagram: This free photo-editing app is available on both the iPhone and Android. Users can snap a shot using the program or edit photos from a gallery. There’s a list of filter options to chose from and each one gives images a whole new look, allowing builders to get entirely new life from their old images. Not only can filters make a huge difference in a photo’s quality, but they are also a creative tool for sales people to use when uploading amateur photography that shares the building process – from foundation to interior design.

·         Pinterest: According to Neilson, Pinterest has surpassed the growth of Tumblr and Flickr and is now the most popular photo sharing network on the web today. Pinterest has received widespread kudos for transforming standard photo sharing into a social 'vision board.' People pin their hopes and desires on their boards making it a perfect place for builders to showcase the dream of owning a home. One of the best perks of Pinterest is that the majority of the user base is female. This is important because women are now the majority home shoppers and homebuyers. Pinterest also links the photos back to builder website increasing direct traffic and ability to capture leads.

·         Houzz: Houzz is a social site very similar to Pinterest, but designed very specifically for homeowners, home builders and industry suppliers. Browse and search the largest database of home photos and idea in the world, while saving your favorites to your ideabooks. Then, discover local home builders and professionals whose work inspires you, and contact them directly about work you need done or read reviews from the community. Have a design dilemma? The Houzz community of articles and discussions are just a few clicks away!

Remember that even though they are beneficial to sales, social photo sharing sites aren’t about selling. They’re about sharing. Build a visual conversation that takes place between the builder and the buyer. After all, a picture is worth a thousand words.

For more information on building your home building company's brand through photos, make sure to ASK Carol! East Coast Carol (aka Carol Morgan Flammer) can be reached at or West Coast Carol (aka Carol Ruiz) can be reached at 


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