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Tuesday, October 05, 2010 / The Marketing Directors, Inc.,

Adrienne Albert, Founder and CEO of Manhattan-based The Marketing Directors, Inc., has been elected to the Institute of Residential Marketing (IRM) Board of Trustees.

Ms. Albert will join a distinguished collection of marketing professionals to develop and provide sales and marketing educational support to members of the National Association of Homebuilders (NAHB).  Her appointment will start in January of 2011 and run through December of 2013.   

 “The real estate industry has been very kind to me throughout my career, and I gladly embraced the opportunity to serve as a Trustee of this prestigious institution,” notes Ms. Albert, who was inducted in 1986 into IRM, the organization of elite residential marketing professionals of NAHB’s National Sales and Marketing Council.

“IRM has become recognized as the premier educational facility available to residential marketers and salespeople, and is always striving to upgrade the quality of our industry professionals.  Perhaps with fresh eyes, new energy and a different point of view, I can add to the fine talent that is already assembled and move this organization forward to better serve the needs of our community.”   

Ms. Albert’s election to IRM’s Board of Trustees continues what has been a long and mutually-beneficial relationship between the industry veteran and the NAHB.   Following her induction into IRM, Adrienne received a MIRM designation in 1986, was a MIRM II Course Instructor and is a member of the NAHB’s National Sales and Marketing Council (NSMC).  In 2009, she was recognized for her commitment and contributions to the residential real estate industry during the 28th annual Nationals’SM awards gala where she was inducted as a Legend of Residential Marketing by NSMC.  She is the first woman to receive this prestigious distinction in the award’s 16-year existence.

            Adrienne is also a member of the Real Estate Board of New York, a Member of the Association of Real Estate Women, a Governor of the ABO of Greater New York, a member of the Urban Land Institute, an adjunct faculty member at NYU Real Estate Institute, and has taught at Columbia University and Queens College.

            In 1980, Adrienne founded The Marketing Directors Inc. to provide the industry with a new vision of how residential real estate should be presented and sold.  Her innovative notion of pre-selling and marketing residential properties led The Marketing Directors to be the first to introduce this concept nationwide. 

            Utilizing an analytical approach based on facts rather than emotions and a unique sales methodology specifically geared to high density onsite applications, The Marketing Directors has authored and executed success stories across the country in markets such as New York, New Jersey, Massachusetts, Connecticut, Georgia, Florida, Alabama, North Carolina, California and Las Vegas. 


About The Marketing Directors

The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980.  The company is led by founder Adrienne Albert.  Jacqueline Urgo leads the NE operation.  David Tufts leads The Marketing Directors, SE, formed in 2007.  The Marketing Directors presently represents condominium and rental developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama, North Carolina and Mexico.  For more information, call 212-826-8822 or visit

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