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Apartment Owners for a Cure to Raise Funds to Benefit the Cure Breast Cancer Foundation

Friday, October 08, 2010 /

This October, owners of over 70,000 residences nationwide will be ‘leasing for a cure’ for breast cancer. With every new lease signed in the Apartment Owners for a Cure initiative, a donation of $10 will be made to the Cure Breast Cancer Foundation (CBCF).

Participating companies so far include Value Companies, Goldberg Realty, BNE Associates, Bertram Associates, Sterling Properties, Segal & Segal, Roseland Property Company, the Solomon Organization, Atlantic Realty,  Kreigman & Smith/Affiliated Management, the Quaker Group, CJ Lombardo Company, Pen Realty,  George Jacobs Enterprises and the KRE Group.

“CBCF continues to make leaps and bounds due to the outpouring of support by the community for the foundation,” said Andrew Abramson, treasurer of CBCF.

Since its inception, CBCF has raised in excess of $1.8 million through events such as their annual golf tournament, walk-a-thons and other fundraising activities.  Fully 100% of its net fundraising proceeds received by the foundation are donated to the Memorial Sloan-Kettering Cancer Center in Manhattan to support the ground-breaking research being conducted there by noted oncologist Dr. Larry Norton.  

Dr. Norton's research focuses on the theory of breast cancer “self seeding”: the ability of breast cancer cells to move and start new cancers growing, not only in distant organs like the bones and liver (called metastases), but in the breast itself.  This behavior is referred to as “self seeding” as it recalls the way weeds take over a garden: not by the growth of each individual weed plant, but by the seeding of new weed plants that grow in a confluent fashion.  By this concept, breast cancer is not one mass, but rather a collection of contiguous smaller masses.

            This method of growth is indeed true in certain experimental models and research is ongoing to prove that it happens in people as well.  It explains many aspects of cancer: rapid growth, disorganization, formation of new blood vessels, need to irradiate a breast after lumpectomy for cancer and the association of all of the above with distant metastases.  If correct, it will provide new targets for the development of drugs to treat and prevent cancer.  Since “seeding” is an abnormal process—as opposed to the normal process of mitosis—such drugs may not only be more effective, but less toxic as well.  Hence, the concept of self-seeding is not only interesting from the point of view of biology, but possibly very important in the design of better approaches to cancer management and prevention, as well as in finding a cure.

For participation information please contact the Cure Breast Cancer Foundation by e-mail or call (973) 471-CBCF (2223). For information about the Foundation visit


Cure Breast Cancer Foundation

The Cure Breast Cancer Foundation (CBCF), is a Clifton, N.J. –based not-for-profit 501(c) 3 charity devoted to fund research on the growth and spreading of breast cancer cells, also known as self-seeding, under the direction of Dr. Larry Norton and his colleagues at Memorial Sloan-Kettering Cancer Center in Manhattan.

The founder and president is Carly Abramson.  Her father, Andrew Abramson, is treasurer. For

more information, call (973) 471-CBCF (2223), e-mail or visit the Web site at

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