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Thursday, October 18, 2012 / Kovach Marketing

PASADENA, CA – Opening October 25th at the Pasadena Convention Center, this year’s Building Industry Show, “BIS 2012,” has been redesigned and re-envisioned to be better than ever before. Now celebrating their 23rd year at BIS 2012, attendees will have the chance to create opportunities, generate qualified sales leads, establish a presence in the Southern California market, showcase their products and services to the region's top builders and developers, as well as network with established and prospective clients. 

Since its inception, BIS has been the number-one trusted resource for Southern California building industry professionals. It offers a one-stop opportunity to meet the industry's key players, gain powerful knowledge, see product previews and learn how technology will drive every business forward. BIS is an excellent vehicle to help connect companies to existing and future customers in a specific and targeted marketplace. Most importantly, BIS offers meaningful face-to-face interactions and a well-formulated environment for valuable networking opportunities.

Admission is $60 for BIA members and $100 for nonmembers. The show floor will be open to attendees from 9:30 a.m. to 4:30 p.m. The Pasadena Center is located at 300 E. Green Street in Pasadena.

At the event, attendees can visit The SPOT between 10:30 a.m. and 3:30 p.m. to learn about: Social Marketing to Homebuyers; Successful use of iPads in the Sales Office; Land Opportunities; Product Design; Value Planning; Use of Intelligent White Boards in Sales Offices and Selling Green.

An educational seminar, called “In the Trenches. What’s Working and Where” will feature Lance Williams, President of Williams Homes; Leonard Miller, Division President, Richmond American; and Maria Stamolis, Managing Director, Canyon Johnson. The seminar will provide an interactive forum focused on key factors such as risk, product design, market focus and other important decisions. The panelists will present perspectives and approaches representing three segments of the industry – public, private and investor – involved in single-family, condominium and mixed-use projects.

All the latest information on BIS 2012 is available online at  as well as on Facebook at and on Twitter at For more information about the sponsorships and vendor booth opportunities, call Denise Kennedy at 949-553-9500, ext. 116.

This year BIS 2012 is being sponsored by California Advanced Homes, Builder and Developer Magazine, Vandeventer Black LLP, Kovach Marketing, Steve Wolff & Associates and  imortgage.

BIS 2012 is produced by the Building Industry Association of Southern California (BIASC), a nonprofit trade association representing nearly 1,000 member companies in the housing industry, construction trades, and affiliated businesses throughout Southern California. Along with its four chapters – Los Angeles/Ventura, Orange County, Riverside County and Baldy View – it advocates on behalf of the homebuilding industry throughout Los Angeles, Ventura, southeast Kern, Orange, Riverside, Imperial and San Bernardino counties. Visit its website at 

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