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Housing Hall of Famer Rita Williams Sweeps Laurel Awards Category

Monday, April 16, 2018 / Merchandising Plus

TALLAHASSEE, Fla. -- Rita Williams Merchandising Plus showcased their creativity for clients once again by dominating the design portion of the 2017 Laurel Awards winning five Gold Laurels in the interior merchandising category.

The Laurel Awards celebrate the building industries top achievements by the Sales and Marketing Council of the Northeast Florida Builders Association (NEFBA) and is presented to those in the industry who have demonstrated sales, marketing, building and design excellence.

“We were honored to be one of the big winners of the night by unveiling the beauty of some magnificent projects,” said Rita Williams, owner of Merchandising Plus, specializing in home builder and developer marketing for single- family residential, multifamily, resorts and active senior living.

Receiving the Golden Laurel Awards, Top Award for Interiors Merchandising:

  • Broxton Bay at River City. The luxury apartments were developed by The Klotz Companies and built by LandSouth Construction.
  • The Victoria Model Showhome at Tamaya in Jacksonville, Fla., Developed & Built By ICI Homes.
  • The Lantana Model Showhome at Country Club Harbor in Palm Coast, Fla. Developed & Built By D.R. Horton Homes.
  • The Dalton Model Showhome at Grande Reserve (Freedom 55+ Community) in Bunnell, Fla.  Developed & Built By D.R. Horton Homes.
  • The Clifton Model Showhome at San Salito (Freedom 55+ Community) in St. Augustine, Fla. Developed & Built By D.R. Horton Homes

“We had a marvelous evening at the Laurel Awards and I am so proud of our clients, our suppliers and team,” Williams said. “It is a testament to everyone’s dedication to meet a builder’s expectations while enhancing their customer’s vision for creativity, quality and design.

Since 2000 Merchandising Plus has been honored with over 143 industry design awards including Aurora, Excel, Laurel, the Nationals and Best American Living Award recognitions.

“Our Builders and Developers along with their architectural and marketing teams give us the opportunity to do what we do best, showcasing their homes, clubs and resorts that resonate with buyers and customers. We love helping take them to the winner’s circle of the prestigious Laurel Awards.”

Williams was inducted into the Florida Housing Hall of Fame in 2003. She is a member, past senior officer and Life director of NEFBA and Florida Home Builders Association.

Merchandising Plus is a nationally acclaimed design firm that specializes in designing distinctive environments for Builders and Developers throughout the United States by taking a comprehensive approach to interior products and properties.

Merchandising Plus offers practical solutions, artful attention to details and target market merchandising for today's American dream homes and communities. The firm creates spaces that are visually appealing, timeless in design, functional and memorable to all that enter.


Published by : Mike Bonts
Public relations, brand development and marketing for new home builders, master planned communities and luxury real estate. This article has been viewed 496 time(s).

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