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Thursday, December 04, 2008 / Kovach Marketing

NEWPORT BEACH, CA – Adding to its long list of accolades, Newport Beach-based Kovach Marketing has won two Silver Awards at The Nationals, the homebuilding industry's most prestigious marketing awards competition. Kovach was honored for Best Graphic Continuity and Best Signage for its efforts on behalf of Hearthside Homes' master-planned Brightwater community in Huntington Beach.


In addition, Kovach's creativity played a key role in earning Brightwater two Silver Awards for Detached Community of the Year. Those awards went to the Brightwater neighborhoods of The Trails and The Cliffs.


All Silver Award winners are finalists for The Nationals' coveted Gold Awards, which will be presented at the International Builders' Show at Caesar's Palace in Las Vegas on January 20th.


“We are extremely gratified to be recognized on the national stage for marketing excellence that is both creative and effective in the highly competitive Southern California market,” stated Dana Lee Kovach, president of Kovach Marketing. “These awards pay tribute to our entire team of professionals, who have become exceptionally adept at the art and science of 'creative intelligence.'”


Now in its 28th year, The Nationals pays tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals, homebuilders and associates, and sales and marketing councils. Presented by the National Sales and Marketing Council of the National Association of Home Builders, it is the nation's largest competition for new-home sales and marketing professionals and communities.


As a member of Kovach Group of Companies, Kovach Marketing is a strategic marketing firm, a group of multidimensional, multi-talented professionals who have been providing effective marketing solutions for their clients since 1990. Kovach Marketing continues to demonstrate to their clients that it is not just the campaign budget, a celebrity endorsement, or the size of the marketing firm that translates into meaningful, lasting success; it is their special process of understanding the customer at a nuanced level (intelligence), and allowing that insight to drive the creative expression. As part of this “creative intelligence” process, the Kovach team listens to their clients, analyzes market trends and develops comprehensive programs to fully achieve marketing objectives. Kovach Marketing has recently established a new Nevada division that will focus on applying its “creative intelligence” to the marketing of a wide range of businesses, including new-home communities, hotel and condominium developments and timeshares in the Las Vegas area.


With more than 25 years of experience in marketing, Dana Kovach is a successful Orange County woman business owner and the inspiration behind Kovach Marketing. Her leadership has been instrumental in creating effective communication and corporate identity programs for an impressive roster of Southern California clients.


Additional information regarding Kovach Marketing is available by calling Brian Newquist at 949-757-2870. Nevada businesses may contact Lisa Wright, senior client services manager for the agency's Las Vegas office, at 702-616-7349. Further details may be obtained by visiting

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