TAYLOR MORRISON SELECTS KOVACH MARKETING

NEWPORT BEACH, CA – Eager to launch a strong, aggressive and effective campaign for its distinctive new-home neighbourhoods, Taylor Morrison Homes has selected Newport Beach-based Kovach Marketing to create and implement all marketing programs for its Southern California division.

Kovach Marketing will design ads, public relations programs, direct mail, e-mail communications and collateral materials for seven Taylor Morrison communities, including Bellafina in Montclair, Buenaterra in Buena Park, Las Colinas and Los Arboles at Portola Springs in Irvine, Market Street and Shady Grove at Dos Lagos in Corona and Palazzo in Stanton.

“We are honored to welcome Taylor Morrison to our growing client roster,” stated Dana Lee Kovach, president of Kovach Marketing. “Taylor Morrison is one of the largest and most prestigious home builders in the world, and we look forward to helping them build on their many years of success in Southern California with compelling new messages and our unique strategy of 'creative intelligence.'”

Phil Bodem, Taylor Morrison's Southern California division president, commented, “We believe that Kovach Marketing has the talent, the expertise and the spirit to guide us through today's market challenges.”

Steve Wolpin, Taylor Morrison's vice president of sales and marketing, whose homebuilding industry association with Kovach Marketing spans over 15 years, added, "Kovach Marketing has been a strong creative force in the Southern California real estate market for more than two decades. Their successful track record and their embrace of the newest and most advanced technologies makes them ideally qualified to lead us into the future."

As a member of Kovach Group of Companies, Kovach Marketing is a strategic marketing firm, a group of multidimensional, multi-talented professionals who have been providing effective marketing solutions for their clients since 1990. Kovach Marketing continues to demonstrate to their clients that it is not just the campaign budget, a celebrity endorsement, or the size of the marketing firm that translates into meaningful, lasting success; it is their special process of understanding the customer at a nuanced level (intelligence), and allowing that insight to drive the creative expression. As part of this “creative intelligence” process, the Kovach team listens to their clients, analyzes market trends and develops comprehensive programs to fully achieve marketing objectives.

With more than 25 years of experience in marketing, Dana Kovach is a successful Orange County woman business owner and the inspiration behind Kovach Marketing. Her leadership has been instrumental in creating effective communication and corporate identity programs for an impressive roster of Southern California clients.