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Monday, May 02, 2011 / The Marketing Directors, Inc

Rendering Easton and Somerset  GT SMALL.jpg

NEW YORK, NY -- The Marketing Directors, Inc. successfully completed two of the first market-rate projects in New Brunswick, N.J.  Now, developers New Brunswick Development Corporation (DEVCO) and Pennrose Properties have brought the firm in as the exclusive marketing, sales and leasing agent for New Brunswick’s newest mixed-use residential tower rising in the heart of this Middlesex County town’s burgeoning downtown area.

 Construction on the $150 million project, temporarily dubbed the Gateway Transit Village, is already well underway, with completion expected in early 2012.  Designed by Manhattan-based Meltzer/Mandl Architects, PC, the 24-story building will be the city’s tallest with the first ten-stories consisting of 57,000 square feet of retail space, 57,500 square feet of commercial space and a 657-vehicle parking garage.  Situated on top of the retail component will be a 14-story glass residential tower that will house 150 rental residences and 42 condominiums that will occupy the top three floors.  

“Our experience in New Brunswick and strong track record with high-profile, urban mixed-use projects such as Pier Village in Long Branch, The Shipyard in Hoboken, and various other developments in Jersey City, Morristown and New York City, make us uniquely positioned to deliver an effective marketing, sales and leasing program for this property,” notes Jacqueline Urgo, President of The Marketing Directors, Inc., which has been serving many of the industry’s most prominent developers across the United States and Canada since 1980.

 “When we started the campaigns at Riverwatch Commons and Hiram Square nearly 15 years ago, New Brunswick was on the verge of becoming more than just a college town.  Today, thanks in large part to the vision and efforts of DEVCO, it’s a dynamic urban destination offering a vibrant, culturally-stimulating setting for a diverse resident base.  We’re delighted to introduce this significant new offering to the public.”

 Located on Easton Avenue and Somerset Street, the Gateway Transit Village will be situated in the heart of New Brunswick’s bustling downtown area just steps from the Rutgers College campus.  The building’s community-friendly design connects it directly to the New Jersey Transit/Amtrak station.

 Retail and commercial space already secured at the building include a Barnes & Noble College Bookstore for Rutgers, offices for the New Brunswick Parking Authority and Starbucks, while the Robert Wood Johnson Wellness Center is located across the street.  

About The Marketing Directors
The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980.  The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 -- the first woman to be inducted into the “Hall” in its 16-year history.  Jacqueline Urgo leads the NE operation.  David Tufts leads The Marketing Directors, SE formed in 2007.  The Marketing Directors presently represents condominium and rental developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama, North Carolina and Mexico.  For more information, call 212-826-8822 or visit


Published by : George Cahn
George M. Cahn
CAHN Communications This article has been viewed 1077 time(s).

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