Boral Roofing Unveils Class 4 Hail Rated Tiles
Tuesday, July 17, 2012
Boral Roofing LLC, the nation’s largest provider of clay and concrete roof tile, has just introduced the Class 4 Hail Rated Storm Series roofing solution, a weather and impact resistant roofing option designed for high performance in hail storms. Storm Series has been awarded the highest hail performance certification recognized in the industry. A sustainable roofing system, Storm Series provides energy efficiency benefits and insurance cost savings.
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Key Program Think Forward or Get Left Behind Strikes a Chord at PCBC, Focusing on New Marketing Strategies, Social Media and Mobile Platforms
Monday, July 09, 2012
LONG BEACH, CA – A highlight of the Pacific Coast Builders Conference (PCBC) is always its rich educational programs, and this year’s event at Moscone Center in San Francisco was no exception. Once again, PCBC presented its popular “Consumer Insights Forum” to industry professionals, offering thoughts and discussion on this year’s theme: Powered by Connection. A high point of the forum was key new program “Think Forward or Get Left Behind,” which approached the theme with a panel of experts who discussed their successes using new digital technologies and social media to engage buyers and increase sales.
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BROOKFIELD HOMES INTRODUCES THREE NEW NORTHERN CALIFORNIA COMMUNITIES IN 2012
Friday, July 06, 2012
San Francisco Bay Area, Calif. – With increasing rent, rising sales and the success of the local technology industry, real estate in the Bay Area is steadily returning to pre-recession levels. High demand for homes in the region has led to a 40% reduction in standing inventory, according to 24/7 Wall St., leaving a considerable opening in the residential market. Now, after patiently waiting for the right time to build, California builder Brookfield Homes is prepared and eager to fill this gap.
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COAT’N’COOL WILL SERVE AS VENDOR FOR NEW YORK CITY’S
Friday, June 22, 2012
Coat’N’Cool, an Orange County, CA – based cool roof company, will serve as a vendor for New York City’s cool roof initiative, “NYC Cool Roofs,” and has been contracted to provide its cool roof product to cover the 14,000 square-foot roof of a New York City condominium building. Called West Village Lofts, the luxury condominium building is located a 720 Greenwich Street on Manhattan’s West Side.
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New PCBC Program “Think Forward or Get Left Behind”
Friday, June 22, 2012
LONG BEACH, CA – A highlight of the Pacific Coast Builders Conference (PCBC) is always its rich educational programs, and this year at Moscone Center in San Francisco, it will be no different, as PCBC once again presents its popular “Consumer Insights Forum.” A key program within the forum is “Think Forward or Get Left Behind” with a panel of experts known for their success using new digital technologies and social media to engage buyers and increase sales.
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IS IT TIME TO REFRESH YOUR MODEL HOMES?
Saturday, June 16, 2012
Sometimes starting from scratch with a new model home isn't the most cost effective solution for a community. A successful model home needs to be memorable, and staged in a way that it will be remembered more than all of the other homes that the potential homebuyers visit.
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FUSION IN SUNNYVALE BECOMES THE FASTEST SELLING COMMUNITY IN CALIFORNIA
Thursday, June 14, 2012
Sunnyvale, Calif. – Thanks to rising sales, low inventory, increasing demand and low interest rates, the national housing market is slowly recovering, with parts of California showing noticeable strength. California recently reached a five-year high in sales, selling more than 37,000 new and existing homes in April, according to the Meyers Report. At the forefront of this momentum is Fusion in Sunnyvale, which the Meyers Report recently named the fastest selling new home project in California. Fusion, built by O’Brien Homes of Foster City, California, is a 228-unit eco-friendly townhome community serving Silicon Valley’s thriving tech industry.
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Mixed-use community Latitude 33 wins two Gold Nugget merit awards
Thursday, June 07, 2012
Latitude 33, a new residential community located on the cusp of Venice and Marina del Rey, from Sunbrook Partners, has just won two merit awards in the 2012 Gold Nugget Awards. Latitude 33 includes three distinctive home collections, including an old office building that has been converted into nine stories of luxury penthouse units. The mixed-use community placed in two award categories—adaptive reuse and multifamily project from 15 to 30 units to the acre.
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Building Industry creates “Magical Makeover” at Concord’s Crisis Nursery
Friday, May 25, 2012
April 23, 2012. What started as Concord’s De La Salle High School’s (DLS) ‘Healing Spaces’ program to renovate a room or two at the Bay Area Crisis Nursery (BACN) in Concord has inspired a full home makeover by the building industry charitable group HomeAid and homebuilder Brookfield Homes. The project is inspiring, uplifting news for the two battered sectors, the non-profits and the home building industry, and is perhaps even a harbinger of more prosperous times ahead. The makeover is valued at over $50,000 dollars and is a true gift from the building industry to the small non-profit focused on children from high-stress families.
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