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Coldwell Banker New Homes & Condominiums assists Park Plaza at Bradley Beach, NJ, achieve an 80 percent lease up in a few weeks

Tuesday, March 02, 2010 / Coldwell Banker New Homes & Condominiums

PARSIPPANY, NJ, MARCH 1, 2010 –Park Plaza, a beautiful collection of spacious new, fully appointed apartments just blocks from Bradley Beach, is more than 80 percent leased up in a matter of weeks thanks to a strategic marketing plan implemented by Coldwell Banker New Homes & Condominiums, one of the nation’s largest award winning residential brokerage firms.  According to Vice President David Schoner, the division assisted the owner in putting together a progressive and highly successful Grand Opening event that attracted hundreds of prospective renters to the community. 


Coldwell Banker New Homes & Condominiums Vice President David Schoner explains, “By thoroughly researching the area and target market, and determining what renters today really need, we worked closely with the owner to create a special program.  The plan enabled renters to pay a reduced monthly rate when they signed an annual lease.  The owner also decided to sweeten the arrangement by offering two seasonal beach passes. The results are a win-win situation for both the owner and prospective renters looking for a great deal down the Jersey shore.”


In addition to Park Plaza, River Trace, LLC, the creators of River Trace at Branchburg, have also seen exceptional sales success at its collection of condominium-style two bedroom, two bath units priced from the low $300,000’s.  Schoner states, “By properly repositioning this community to attract professional home buyers who are searching for a well appointed and designed condominium within a convenient location in central New Jersey, we have seen sales dramatically increase.  Phase I is already sold out and we are experiencing two sales a month in Phase II.”


Providing strategic marketing plans while taking advantage of current market statistics and trends is a hallmark service of Coldwell Banker New Homes & Condominiums.  Its unique client centered approach sparked a record number of closings of more than 400 homes in 2009, on par with each of the last five years, in excess of $250 million.  The division also experienced a five year high in new business attracting more than 60 new builder / property owner clients.


Schoner explains that the key to the division’s success are the customized, strategic sales and marketing programs that he and his team create and implement with each client.  “Whether a large national builder or a small custom builder or property owner,” he says, “we understand their needs and work hand in hand as an integral part of their marketing and sales team.  From inception to completion, we uniquely offer RDS, or Research Driven Sales, which taps into the resources of a network of more than 3,600 offices and 113,000 sales consultants worldwide. The data collected through extensive market research and field experience is available exclusively to our builder/developer clients to enable them to anticipate market trends and address potential problems before they occur.  Through this indepth research, we assist our clients in staying ahead of design and market trends and position them in the forefront of their target market.”


He continues, “We have in place a set of systems and processes that work.  Our seasoned professionals carefully create a plan and provide a step by step process to properly position each client.”


Schoner adds, “The results are increase in sales and constant referrals.  More than 90 percent of our new business is from repeat and satisfied customers.”


In addition to providing exceptional sales and marketing services, Coldwell Banker New Homes & Condominiums also assists its clients in developing media relations, social media campaigns, and award winning marketing materials including the creation of brochures and websites.  The division has also garnered numerous prestigious national, state and local awards for its clients.


For additional information on Coldwell Banker New Homes & Condominiums, its current available properties or how the firm can assist you in your new home sales and marketing needs, please contact Vice President David Schoner at (973) 407-5460 or visit the award winning website at


About Coldwell Banker New Homes & Condominiums

Coldwell Banker New Homes & Condominiums currently supervises the sales and marketing of more than 100 sites in New Jersey and New York.  During 2009 the division was responsible for more than 400 new home sales in excess of $250 million.  During the last 15 years, the division has been responsible for the sales and marketing of more than 25,000 new homes and condominiums ranging from custom single family homes to multi unit townhome and condominium communities.


Coldwell Banker New Homes & Condominiums was formed to create a relationship with the builder community that would be mutually beneficial and devoted to furthering the professionalism of the sales and marketing aspect of the residential construction business.  As part of its efforts to achieve this goal, the division’s employees are constantly investing in new tools and developing new strategies to provide the best new home sales and marketing services available. They understand the specific needs of individual builder partners and work with them to construct custom programs to meet their goals.  Its employees are also active members of several state and local Builder Associations.


The division also formed Coldwell Banker Auction Division ( to assist both buyers and sellers in an accelerated sales approach to reduce marketing time and expenses.  For additional information on Coldwell Banker Auction Division, please visit the website at or call Division Manager Joseph Zidek at 1-800-U-CAN-BID (1-800-822-6243.)


Coldwell Banker New Homes & Condominiums is an integral part of Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York, a leading residential real estate brokerage company, which operates 60 offices with more than 3,600 sales associates serving communities from Rockland County, N.Y. to Monmouth County, New Jersey. Coldwell Banker Residential Brokerage in New Jersey and Rockland County, N.Y. ( is part of NRT LLC, the nation’s largest residential real estate brokerage company.  NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices.


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