SUBMIT YOUR BUZZ TODAY! You are not signed in (Sign In or Register)


Wednesday, November 04, 2009 / CAHN Communications


731 Lexington Ave.

New York, NY  10022 


Release Date:          November 4, 2009

Media Contact:       George Cahn:

                                 CAHN Communications

                                 O: (201) 876-3100



                   The Mercury Lofts at The Beacon Features 25 Full- and Half-Floor Residences

                         Ranging From 2,994 to 6,665 Square Feet In a True Full-Service Development


JERSEY CITY, NJThe Mercury Lofts at The Beacon, a spectacular new condominium loft building with 25 incredible half- or full-floor residences that can be molded to fit any live/work lifestyle, has opened sales in downtown Jersey City, NJ.

The 17-story, historic art deco building was originally designed for 104 condominium homes before being reconceived as a new concept in loft living, according to Metrovest Equities, which is undertaking the landmark conversion of The Beacon, a ten building mixed-use development that will ultimately comprise 1,200 luxury residences and ­­­80,000 square feet of retail and commercial space -- currently the largest historic residential restoration project in the country and the largest in the history of New Jersey. 

The dramatic half- and full-floor residences within The Mercury Lofts boast soaring layouts that offer from 2,994 to 6,665 square-feet of extraordinary living space. 

“Introductory prices start at $885,000,” notes George Filopoulos, President of Metrovest Equities.  “That translates to under $300.00 a square foot -- an unprecedented value in today’s market.  Thus, we expect the newly converted building to draw strongly from Manhattan and Brooklyn where comparable loft apartments would cost around $3,000,000, as well as from the entire state of New Jersey. 

In addition to value, buyers will also benefit from the fact that MetLife Home Loans, a division of MetLife Bank, NA, has approved The Mercury Lofts for mortgage financing, a critical stamp of approval from a credible national lending institution that triggers the availability of numerous mortgage programs, competitive interest rates and a level of confidence due to the success of The Beacon’s first phase.

The Mercury Lofts at the Beacon is situated on Jersey City’s highest elevation which combines with the building’s 17 stories to offer incomparable views of the Manhattan skyline and the surrounding cityscape -- an unusual high-rise amenity for loft residences.

“In addition, the redesigned interior space is flexible enough to accommodate the living and working requirements of any entrepreneur, artist, photographer and craftsperson -- or, for that matter, anyone who just prefers true loft living,” points out Mr.  Filopoulos.  “Being able to choose either a half- or full-floor layout lends itself to almost any design you can envision.  That all this is available in a full-service, high-rise condominium in a community with incomparable amenities only adds to the building’s exceptional appeal.” 

True to the design theme throughout the overall conversion, The Mercury Lofts at the Beacon has been masterfully rebuilt on the interior while preserving the charm and historical character of the exterior.  Urban luxury and modern conveniences match traditional beauty within these unique homes.

Residences combine the space attributes of loft living with the luxury and services of a high-end hotel.  Layouts include 13-foot-high ceilings, polished cement floors, exposed spiral ductwork, fully sheet-rocked and painted walls and abundant windows that bathe the homes in natural light and maximize the sensational views.  Some homes have huge outdoor terraces that extend the living space outdoors.   Gourmet kitchens provide Wenge wood-textured cabinet doors with stainless steel hardware, stainless steel sinks with designer faucets, Gallo granite countertops and state-of-the-art appliances from such high-end names as Bosch, Sub-Zero and Fisher & Paykel, while master bathrooms offer sumptuous appointments, cast-iron Kohler tubs, enclosed stall showers and marble bath fixtures and vanity tops.  

“Residents will also have full access to The Beacon’s existing incomparable amenities which include Club Aqua -- an unprecedented destination for leisure time featuring 45,000 square-feet of resort-like amenities including an indoor pool, a Grotto lounge with hot tubs, his/her saunas and steam, social sauna and treatment rooms; a yoga studio, fitness center, lounge screening room and a children’s playroom,” says Mr. Filopoulos.  “There’s also a restored Art Deco theater/event space with catering kitchen, a rooftop sundeck, poker room, a reading gallery and a magnificent billiards hall – all located down the hall from your home.”

White Glove services include valet parking and ultra convenient shuttle service to PATH trains and ferries to Manhattan, while a nail salon and The Beacon Express, an onsite market offering prepared foods, fine cheeses, mouthwatering desserts and assorted conveniences, recently opened their doors.  In addition, The Mercury Lofts will feature “Prohibition at the Beacon,” a speakeasy-themed bar and lounge for its members-only residents, opening March, 2010.

Sitting high atop the Palisades Ridge near Jersey City’s vibrant downtown district, The Beacon represents a $350 million conversion.  The historic grandeur of the buildings’ dramatic interior spaces has been immaculately restored by refurbishing and preserving the original chandeliers, marble, terracotta and terrazzo flooring, brass elevator door surrounds and windows.   The addition of modern amenities and services has helped foster an exclusive resort lifestyle within an authentic Art Deco landmark.

The Beacon’s initial phase of 315 uniquely-designed studios, one- and two-bedroom homes are virtually sold out and closed.  These condominium residences are located in the Rialto and Capitol buildings which are situated adjacent to each other and are joined by a dramatic two-story lobby. 

A furnished model residence at the Mercury Lofts at the Beacon has been completed and is available for public viewing.  For further information, call (201) 716-3000 or visit the Beacon’s website at



Published by :
This article has been viewed 1473 time(s).

Related Articles :

Share this article on LinkedIn

Report this article as abuse

Reviews : 0
User Rating :

Submit your Review