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Tuesday, October 25, 2011 / Orleans Homes


Graphic Language, Inc. Announced Today the Launch of the New to Increase Website Traffic, Leads, and New Home Sales.

San Francisco, CA, October 25, 2011 – Graphic Language, Inc., a San Francisco agency for home builders, announced the launch of a new website for Orleans Homes, The new site improves the user experience and site navigation, simplifies capturing prospect information, and showcases new and improved interactive floorplans. The website’s look is inspired by extensive research into what home buyers want from a home builder website.

Orleans Homebuilders, Inc. sells homes on the east coast from the Carolinas to New York and in the Chicago era. The company uses a variety of on and offline techniques to reach prospective buyers. Linda Kelley, Vice President of Orleans Homes Marketing, says, “Our new website is our primary marketing medium and first point of contact for most buyers seeking new homes in our locations and price ranges.” With a goal being to form closer bonds with potential home buyers, Kelley adds, “The online buying experience continues to evolve so we wanted to emphasize transparency, design, social media integration, and significantly more technical functionality.  Working with Graphic Language we were able to raise the bar, not just for our company, but for the industry as a whole”. 

Rick Phillips, President of Graphic Language, Inc. concurs, “Raising the bar was our team’s enduring objective.  Builders have gotten the short end of the stick in the technology world in terms of great online user experience, design, and functionality.  As such, we had to look outside of the industry to really get creative.”   And that’s what Graphic Language did.  The new and improved Orleans Homes website is much more than a compelling visual experience; it’s a mechanism to drive home shoppers to desired communities and floorplans quickly.  What’s more, the new website allows prospects to easily personalize and engage with interactive floorplans, save communities and plans, get quick access to local amenities with highly customized Google maps, experience richly interactive content such as My Home Style Quiz and construction-process videos, and express interest in specific communities and floorplans. 

Orleans Homes has been a Graphic Language client for nearly a decade and will continue to use Graphic Language to provide online marketing services and social media assistance.

Visit to see the new website.

About Graphic Language

Graphic Language has been providing “everything web” to the home builder and general real estate community for fifteen years. The Graphic Language commitment is to build websites that do more than just get homes for sale in front of buyers – it is to create intuitive, emotionally-compelling web solutions that build traffic to the website, leads to the sales team, and homes sold.

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