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Keystone Custom Homes Announces Successful Spring Pinterest Contest

Friday, May 30, 2014 / Keystone Custom Homes

Keystone Custom Homes

Keystone Custom Homes is excited to announce that its recent Pinterest contest, “Decorate Keystone’s Model Home for Spring,” held April 7 to May 13, was a huge success.

The first part of the contest consisted of contestants entering Pinterest boards for a chance to win a $250 Pottery Barn gift card. The rules included creating a board named “Decorate Keystone’s Model Home for Spring,” re-pinning as least 10 images, using the hashtag #DecorateKCHHomeForSpring on each pin and posting the link to the board on Keystone’s Facebook page.

11 people posted their boards on Facebook. The winner was selected through a Facebook polling application, where users were encouraged to vote for their favorite board. 50 people voted by submitting their names and email addresses for a chance to win a $50 Pottery Barn gift card.

“By utilizing both Pinterest and Facebook as social media channels for the contest, we were able to interact with a greater number of consumers,” explained Jeanette Hawkins, Vice President of Marketing and Information Technology at Keystone Custom Homes. “We were also able to gain insight on what our customers were looking for based on the contents of their boards. Overall, the contest was really fun!”

By integrating Pinterest and Facebook into the contest, Keystone Custom Homes saw higher numbers than if they would have used one site on its own. The home builder ended up gaining 353 Facebook likes, 22 Pinterest followers, 93 Pinterest likes and 278 likes on the contest’s Pinterest board.

This campaign produced long run benefits beyond increasing Keystone Custom Homes’ social media presence. By utilizing their Facebook app for voting, the home builder will now be able to use collected names and email addresses of voters for future marketing efforts.

For more information about Keystone Custom Homes, the details of this campaign and news of more to come, visit

About Keystone Custom Homes: Keystone Custom Homes, central Pennsylvania's largest locally owned home builder, has been building quality homes for over 20 years. Keystone Custom Homes is the first home builder in the country to win the prestigious "America's Best Builder" award three times, selected by Builder Magazine and the National Association of Home Builders. Keystone Custom Homes was ranked as one of the top 100 private companies in Central PA by Central Penn Business Journal, and was profiled as the top performing homebuilder in the region. As one of the largest builder of PA homes, Keystone Custom Homes offers a wide choice of options. It specializes in single-family homes and townhomes in 44 communities throughout Lancaster, York, Berks, Cumberland, Dauphin, Chester, and Lebanon Counties, as well as the Cecil and Harford Counties in Maryland. Please visit for more information.


Published by : Carol Morgan
mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.
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