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Wednesday, September 21, 2011 / Building Industry Association of Southern California (BIASC)

Fall is officially here this weekend, so come celebrate with us at the Fall New Home Showcase. Want to know what’s new in the world of home design, home fashion and home technology? Presented by the Building Industry Association of Southern California (BIASC) and the Greater Sales and Marketing Council (GSMC), the Fall New Home Showcase is spearheaded by 18 leading homebuilders whose 53-plus new-home developments are currently selling in Los Angeles, Ventura, Orange, and North San Diego Counties and the Inland Empire.


The builders are also teaming with a variety of partners--including Bloomingdale’s, Lowe’s, Southern California Edison, the Gas Company, Sub-Zero®, Wolf®, and Zillow to name a few-- to host a series of special events highlighting the latest and best of new technology, interior design trends, energy efficiency, outdoor living and more. In addition, everyone who purchases a new home from one of the Fall New Home Showcase builders during the promotion will receive a swag bag with special offers from Lowe’s and Bloomingdale’s that will help them put the finishing touches on their new home.


Fall New Home Showcase is celebrating with a series of informative special events that are open to everyone this weekend.


§         On Saturday from 2 to 3 p.m., Brookfield Homes will present “All Clad Cooking Demonstration by Bloomingdale’s” at The Garden House at Colony Park in Anaheim. Details are available at  


§         The debut of Riverwalk Vista is this Saturday, from 11a.m. to 3 p.m. and you are invited for a tour of the six new models and the beautiful recreation center! Stop by and enjoy the BBQ and entertainment. Get more info by visiting  


§         Join Lennar this Saturday for the grand opening celebration of three new neighborhoods at Rancho Bella Vista in Murrieta.  You’ll love these Everything’s Included HomesSM because they all include exceptional upgrades. So join us for the festivities from 10 AM to 3 PM, for more information call 877-205-3122 or visit


§         Also on Saturday, Pacific Shores in Huntington Beach is inviting everyone to The Celebration of Fine Tastes from 11 a.m. to 2 p.m. Let our specialty chef from Wolf show you how to create delicious meals on the grill, and if you reserve your dream home by September 24th, you will receive a Wolf grill of your own! For more info, visit


Homebuyers can get all the latest information about the Fall New Home Showcase and download the Model Home Tour Guide and Calendar of Events online at and on Facebook, search word Fall New Home Showcase.


“This is an historic cooperative effort that reaches out to everyone,” stated Melissa Auten, Sr. Director of Membership and Sales of the Building Industry Association of Southern California. “Our goal is to create heightened awareness of everything that today’s homebuilders have to offer…Not only great homes in desirable locations, but cutting-edge advancements in home design and construction and the latest trends in interior decorating and outdoor landscaping. And we want to spotlight the incredible array of choices that are available to today’s home buyers.”


Builders participating in the Fall New Home Showcase include Brandywine Homes, Brookfield Homes, Christopher Homes, D.R. Horton, Hearthside Homes, K. Hovnanian, LA Urban, Lennar, MBK Homes, The New Homes Company, J. Perry Communities, Pulte Homes, Ryland Homes, Shea Homes, TRI Pointe Homes, Trumark Homes, Watt Communities and William Lyon Homes.


To get complete details on the Fall New Home Showcase and find out how easy it will be to “Fall In Love With Everything New” at Southern California’s most popular new-home communities, visit

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