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Highland Homes’ Staff Honored by Professional Women in Building

Monday, March 04, 2013 / Highland Homes

Kathie McDaniel

Highland Homes is excited to announce that Kathie McDaniel, Vice President of Sales and Marketing, and Amy Cooper, Marketing Manager, were recently honored at the Professional Women in Building (PWB) awards luncheon held at the International Builder’s Show (IBS). McDaniel was named the 2012 Member of the Year, while both women received continuing education grants.

“Homebuilding is no longer just a man’s world, and the PWB gives women an opportunity to come together and celebrate each other’s successes in the homebuilding industry,” said McDaniel. “Working with Highland Homes and the homebuilding industry has been a great experience, and it is a huge honor to have received this award.”

McDaniel was awarded the 2012 Member of the Year for her leadership on a national and local level. As Area 5 Trustee for the National Association of Home Builder’s PWB Council, she coordinated events, got members involved and helped to create the PWB of the Polk County Builders Association (PCBA) last fall.

Since its inception, the PWB of the PCBA has made a huge impact on the local community. Polk County executive officer, Stephanie Hutton, was named the Executive Officer of the Year for her efforts in the formation of the local chapter. In addition, the PWB of the PCBA won second place for their community outreach event, Cocktails and Conversation BINGO Night, which benefited kidsPACK of Polk County.

The Merillat “Women of the Future” education grant that Cooper and McDaniel received provides scholarship money to be used towards the pursuit of building industry related education. Cooper plans to use her scholarship to finance studies towards her Master in Residential Marketing designation, which is bestowed upon less than 1-percent of building industry professionals.

“The homebuilding and marketing industries are continually evolving, and there are so many exciting things to learn,” stated Cooper. “The Merillat grant will allow us to further build upon our knowledge, so that we can continue to provide outstanding experiences for our home buyers.”

About the PWB of the PCBA

The Professional Women in Building chapter of the Polk County Builders Association was established in September of 2012. As the first PWB Council in Florida, the PWB of the PCBA provides local women in building with the tools to succeed through various publications, awards, scholarships, seminars, programs and networking opportunities. For more information on the PWB of the PCBA, visit them on Facebook at

About Highland Homes

Highland Homes has been Central Florida's value leader for more than a decade. When it comes to building your new home, you can trust the Highland Homes team to deliver the best in new home choice, quality, value and satisfaction. Highland Homes has new home communities throughout Central Florida, including the cities of Bartow, Dade City, Davenport, Ellenton, Gibsonton, Lakeland, Leesburg, Mulberry, Plant City, St. Cloud, Winter Haven and Zephyrhills. For a complete list of new home communities and more information, visit the Highland Homes website at call 863-619-7103.

Published by : Carol Morgan
mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.
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