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Tips for Revving Up Your Social Media

Monday, June 16, 2014 / mRELEVANCE

Rev Up Your Social Media
 
Don’t let your company slip into neutral! It’s time to rev up your social media and make the positive changes for your company you’ve been waiting for! We have compiled a list of tips to help you shift your social media into drive.

Tip 1: Develop a Content Strategy. Keep in mind who your customers are, and find a way to motivate them and keep things interesting. Treat them like company “insiders,” provide pictures, invite them to events – whatever it is that will interest them most. Once decided on, schedule these tactics on a content calendar to stay organized.

Tip 2: Always Have a Call To Action. Make the most out of your posts by asking for a response. By clearly asking to “Comment below,” “Retweet” and “Favorite,” you will spark more interaction with your followers.

Tip 3: Be Visual. Websites that offer a strong visual presence have been growing in popularity. Visuals allow you the chance to get creative and show the face of your company. Make the most of your visuals by providing information through infographics, visual promotions and making images shareable. Encourage followers to share their own photos to increase interaction.

Tip 4: Give ‘Em Something to Talk About. Providing your followers with contests, games and promotions is an excellent way to increase engagement. Utilize social media websites such as Pinterest and Facebook, and encourage followers to share to their network. This will increase participation as well as brand awareness.

Tip 5: Opt-in List Building. By providing website visitors the option to interact with your company, you can gain valuable leads. By giving visitors the option to submit their names and email addresses to receive information, you add depth to your email list. Follow-up with these inquiries with quality content and exclusive offers.  

Though we have only scratched the surface, you can see that there is a lot you can do to enhance your company’s online presence. If you want to hear more tips, register for mRELEVANCE’s FREE upcoming webinar on June 17, “Rev Up Your Social Media,” by clicking here. For any questions regarding social media, be sure to ASK Carol! East Coast Carol (aka Carol Morgan) can be reached at www.CarolMorgan.net or www.mRELEVANCE.com. West Coast Carol (aka Carol Ruiz) can be reached at www.newgroundco.com.


Published by : Ask Carol
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