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Monday, July 13, 2009 / CAHN Communications


18 East 41st Street

Suite 1600

New York, NY  10017-6222


Release Date:           July 13, 2009

Media Contact:          George Cahn:

                                     CAHN Communications

                                     O: (201) 876-3100

                                     C: (201) 988-2408






Five Of The Homes Will Be Sold “Absolute” Regardless Of Price


HOBOKEN, N.J. -- Sheldon Good & Company Auctions Northeast, LLC, America’s leading real estate auction marketing firm, has been retained by two highly-acclaimed regional developers to conduct an auction of 14 luxury condos located in two new residential buildings in Hoboken, N.J.  

Suggested opening bids will start at just $150,000 for design-driven residences that were originally priced from $419,000 to $619,000 -- representing extraordinary opportunities for buyers to enjoy unprecedented value.  Five of the homes will be sold “Absolute” regardless of price.

The auction will take place on Wednesday, August 5th at the Hyatt Regency Jersey City, located at 2 Exchange Place, Jersey City, NJ.  Registration begins at 6:00 p.m., with the auction commencing at 7:00 p.m.  Interested buyers can view the homes at pre-auction Open Houses scheduled for July 11th, 12th, 18th, 19th, 25th, 26th and August 1st and 2nd, from 1:00 p.m. to 3:00 p.m.

 This is a unique scenario in that we have two buildings in opposite stages of their marketing programs whose homes are being auctioned off jointly,” notes Lawrence Samberg, managing Director of Sheldon Good & Company.”

“At 1300 Park Avenue, Fields Development Group is Grand Opening this architecturally-distinctive building by putting all eight homes up for auction, while at 517 Jackson Street, TreeTop Development is closing out the striking five-story building by offering the final six homes that are available.  In both cases, the developers are utilizing the auction process to accelerate sales by allowing for competitive bidding to create price discovery.  In essence, buyers will determine the sales prices of these exceptional new homes.”

1300 Park is set in a superbly restored vintage brick building, where Fields Development placed a premium on maximizing space while modernizing and soundproofing the structure to enhance the overall living experience.  Inside every two- and three-bedroom home, which range from 900 to 950 square feet, inspired interior design harmonizes with old world craftsmanship to create homes of high style and urban sophistication.  Each home enjoys a unique, open layout accented by high ceilings, handsome bamboo wood floors and custom lighting.  Kitchens feature Frigidaire stainless steel appliances, custom cabinetry with soft-close drawers, and blizzard white Caesar Stone countertops.

Set in a brand-new, strikingly handsome five-story building, TreeTop Development’s 517 Jackson Street features generously proportioned two-bedroom homes ranging in size from 1,140 to 1,500 square feet complemented by designer gourmet kitchens with stainless steel GE appliances, oversized blizzard white quartz countertops and island, and espresso hued cabinetry.  Large master-bedroom suites feature walk-in closets and beautifully finished master baths. Gleaming bamboo hardwood floors and large floor-to-ceiling windows reflect natural light throughout every home. Custom recessed lighting, high ceilings, fine fixtures, an in-home washer and dryer, common back yard area, and secured parking complete the generous list of fine amenities.

Both buildings are conveniently located, providing easy access to Manhattan via the Lincoln Tunnel, PATH trains, NJ Transit Bus Lines and ferries. Within walking distance is Hoboken’s celebrated cosmopolitan lifestyle, including eclectic shopping, fine dining, fantastic nightlife, and a universe of entertainment and cultural activities.

“These development companies both have outstanding track records and possess critical cross-disciplinary, in-house resources and solid alliances with prominent financial institutions, development partners and private investors, enabling them to successfully operate in all housing cycles,” notes Jeffrey L. Hubbard, Executive Managing Director of Sheldon Good & Company Auctions.

“Fields Development has been a fixture in Hoboken and Hudson County real estate development and management for decades, while TreeTop Development is led by seasoned professionals who have pioneered a path from New York City’s trendy Brooklyn and Manhattan districts to the New Jersey ‘Gold Coast’ with cutting-edge residential projects.  Their decision to utilize the auction process for these exceptional properties comes from their desire to truncate the marketing and sales programs which will allow them to move on to exciting new projects, some of which are already underway.”

For more information on the August 5th auction and to view the available homes at pre-auction Open Houses, call 212-213-9770, email, or visit or



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