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Coldwell Banker New Homes Sales Associate Honored with Silver Award from NAHB

Thursday, February 21, 2013 / Coldwell Banker New Homes

Coldwell Banker New Homes

PARSIPPANY, NJ– Coldwell Banker New Homes Sales Associate Les Newlands of Montclair, NJ, is a Silver Award recipient for Sales Person of the Year from the National Association of Home Builders (NAHB) announces Coldwell Banker New Homes Vice President David Schoner. This prestigious honor was bestowed upon him from a vote of industry peers for his outstanding new home sales and buyer conversation ratio at 50 Parmley at Summit Place in Summit, NJ. He is now part of a group of elite sales professionals honored by the NAHB National Sales & Marketing Council.


“We are very proud to have Les as part of our team of sales and marketing professionals,” states Schoner. “He is not only an integral part of our sales team, but also a crucial strategist, innovative coach and planner. We rely on his many years of sales and management experience in helping us recruit, train, instruct and motivate our staff to their highest capabilities so we in turn can offer our clients exceptional sales, marketing and customer service.”


Schoner explains, “Due to his expertise, in less than one year, Les sold 24 of the 25 luxury condominiums at 50 Parmley at Summit Place for a total sales volume of $21.6 million. The sales were realized from a client base of 55 pre-qualified buyers, which equated to a 44 percent conversation ratio.”


Newlands comes to the real estate industry from a background in sales management for major pharmaceutical firms, where he was continuously honored for his prowess and innovations in developing results oriented sales and marketing campaigns. He spent many years honing his skills in sales management, training and marketing for a number of major residential real estate brokerage firms before becoming a highly regarded consultant. He has created award winning programs for sales professionals to foster new skills, embrace new technologies and expand existing client relationships for additional new business.


Through the years, Newlands, and the sales teams he has managed or trained, have been responsible for millions of dollars in new home sales annually, even in challenging markets.


Among his numerous accolades are Sales Director of the Year from the NAHB for the management of more than 95 sales managers and field sales personnel with more than $500 million in sales, and Community of the Year from the NAHB for the sales management of a sales team in NYC at a high rise luxury condominium with sales of $39 million in one year.


The Coldwell Banker New Homes division is renowned for providing strategic sales and marketing plans while taking advantage of current market statistics and trends.  Its unique client centered approach sparked a record number of closings of more than 400 homes in 2012, on par with each of the last five years, in excess of $250 million.  The division also experienced a five year high in new business attracting more than 60 new builder / property owner clients.


In addition to providing exceptional sales and marketing services, Coldwell Banker New Homes assists its clients in developing media strategies and award winning marketing materials including the creation of advertisements, brochures and websites.  The division continually garners numerous prestigious national, state and local awards for its clients.


For additional information on Coldwell Banker New Homes, its current available properties or how the firm’s award winning associates can assist you in your new home sales and marketing needs, please contact Vice President David Schoner at (973) 407-5460 or visit the award winning website at Join the conversation on Facebook at Coldwell Banker New Homes and Condos.


Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York, a leading residential real estate brokerage company, operates more than 60 offices with over 3,600 sales associates serving communities from Rockland County, N.Y. to Monmouth County, New Jersey. Coldwell Banker Residential Brokerage in New Jersey and Rockland County, N.Y. ( is part of NRT LLC, the nation’s largest residential real estate brokerage company.  NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices.


Published by : Pamela J. Principe-Golgolab
PNA Associates, Inc.
Public Relations . Corporate Communications . Content Management . MARCOM . Social Media Consultant
Cell: 908-625-1929

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