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MARKETING DIRECTORS COMPLETES ATELIER SELL-OUT FOLLOWING 12 SALES IN ONE MONTH AT MANHATTAN CONDO

Wednesday, July 01, 2009 / CAHN Communications

THE MARKETING DIRECTORS, INC.

 

Release Date:            June 25, 2009

Media Contact:           George M. Cahn: gcahn@cahncomm.com

                                      CAHN Communications

                                      (201) 876-3100

 

 MANHATTAN –The Marketing Directors, Inc., exclusive sales and marketing agent for Atelier, has sold the final Sponsor home at the 478-residence luxury Manhattan condominium building following a noteworthy closing month that resulted in a remarkable 12 sales. 

The successful sales program and marketing campaign conceived and executed by The Marketing Directors from the onset produced a sell-out of more than $1,200 per square foot for The Moinian Group, developer of the 46-story residential tower located on the north side of 42nd St., between 11th and 12th Avenues, according to Adrienne Albert, CEO of The Marketing Directors.   

“Engineering the sell-out of Atelier and achieving sales of a dozen residences of such quality and stature in a single month are extraordinary when taking into account the economic conditions prevailing today,” notes Ms. Albert.  “But the effort looms much larger when one considers that we had no advertising agency or active public relations on board for the past two years. 

“That we were able to sell out the building anyway is a reflection of the efficient, progressive and ‘no-stone-unturned’ approach we employ to navigate our clients through today’s turbulent real estate market, teamed with our depth of expertise, familiarity with diverse markets and dedication to innovative and creative marketing and sales tactics.  It is vivid proof that even in today’s troubled times, it’s still possible to secure sales.”   

Also contributing was the fact that The Marketing Directors was involved in the marketing and sales of Atelier from the very beginning, as well as its keen understanding of operating in challenging markets.

 “Our unparalleled experience gained from nearly 30 years in the business proved critical as we adeptly employed new strategies and programs to offset the downturn in the market,” Ms. Albert points out.  “We’ve been down this road before and we utilize an analytical approach based on facts rather than emotions which best serves and protects our clients’ interests.”

Created by two of the world’s premier design organizations -- Costas Kondylis Architects and Kondylis Interiors -- the building features a striking and lean exterior with nautically inspired architectural details and large expanses of glass which allow the homes to be filled with light.

Amenities abound with an exclusive sports deck featuring a basketball and volleyball court, bocce ball, children’s playground and landscaped outdoor lounge. The top floor showcases the Sky Lounge with billiards room, catering kitchen and expansive landscaped sun deck. There is also an indoor pool and fitness center for residents use.

Home layouts are efficient in nature, with little wasted space and feature floor-to-ceiling windows with a sleek white palette of finishes. Atelier consists of studios, one- and two-bedroom homes -- all offering unsurpassed views of the George Washington Bridge, the Hudson River and midtown Manhattan.

                      

About The Marketing Directors

            The Marketing Directors is a full service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development across the United States and Canada.  The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 -- the first woman to be inducted into the “Hall” in its 16-year history.  David Tufts leads The Marketing Directors, SE formed in 2007.  Jacqueline Urgo leads the NE operation. The Marketing Directors presently represents condominium developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama and North Carolina. 

            For more information on The Marketing Directors, call 212-826-8822 or visit www.themarketingdirectorsinc.com

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