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Friday, May 06, 2011 / The Marketing Directors, Inc.

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NEW YORK, NY, -- The Sponsor of APEX Condominium has significantly lowered the monthly common charges at the new luxury building in Harlem.

Thanks to a newly-streamlined budget and a creative buy-down program, the average estimated monthly charge for a one-bedroom home is now just approximately $572.00,  according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.  

“One of the most distinguishing attributes of APEX is the high level of amenities and services offered here, including an attended lobby which is unique to the area, an expansive rooftop terrace offering dramatic panoramic views, an on-site gym and on-site parking,” notes Richard Gorsky who leads the RCG Longview team. 

“We were intent on maintaining that lifestyle offering while reducing the estimated monthly costs for our buyers.  By streamlining the budget, we were able to create significant savings which combine with the new five-year Common Charge Buydown program to produce a compelling incentive for buyers to move forward today.”

Addressing monthly common charges appears to be right on point as buyers have responded positively to the new program, with recent contracts pushing the 44-home building to the 30% sold mark. 

“There’s tremendous public acceptance of APEX and we’re successfully attracting buyers from throughout New York City who appreciate the property’s well though-out designs, upscale finishes and appointments, amenities and services, convenient location and exceptional value,” says Adrienne Albert, CEO of The Marketing Directors, Inc.  “The early success has already led to price increases on some of the lines.”

Located at 2300 Frederick Douglass Boulevard, on the southeast corner of 124th Street, APEX features 44 contemporary condominium homes situated on the top six floors of the new 12-story building which includes a 124-room Aloft hotel -- the first hotel to open in Harlem in nearly a century.  

The distinctive building’s studio-to-three-bedroom residences are priced from the mid-$300,000’s to just over $1 million.  The homes enjoy a separate, private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners.  In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.

The well-appointed residential floor plans offer approximately 476 to 1,809 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value.  Found throughout the homes are dramatic oversized windows in many residences, wood flooring throughout and Bosch washer and dryers in every residence.  Kitchens are notable for their custom two-tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.

APEX Condominium’s location within the Frederick Douglas Boulevard Corridor offers residents access to the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, great restaurants, coffee houses, markets, movie theaters and other retail.  APEX is also just one block from the 125th Street subway station which offers direct express commuter service to 33rd Street.   

An onsite sales office and furnished model home are open for viewing.  For more information and to schedule an appointment, call 646-374-3900, or visit the APEX website at
RCG Longview (, a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC ( and The Feil Organization (  Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions.  RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as APEX, as well as redevelopment and core investments in the residential, industrial, office and retail sectors.  RCG Longview is an owner, developer, and lender.  The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space. 
RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ.  They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.

Published by : George Cahn
George M. Cahn
CAHN Communications This article has been viewed 1919 time(s).

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