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Pardee's Rachel Collins Recognized by BIA with Prestigious ICON Award

Thursday, October 21, 2010 / Pardee Homes

SAN DIEGO ---  The best of the best in San Diego’s building industry were showcased and awarded for outstanding achievements, along with awards for local projects, interior design and architecture at the Building Industry Association (BIA) 2010 Icon Awards. Among those honored was Rachel Collins, director of sales for Pardee Homes. Collins was named Sales and Marketing Professional of the Year at the first-ever Icon Awards.

            “The Icon Award is a well-deserved honor for Rachel, who has led our San Diego sales department for more than 17 years and oversees a team of 11 sales representatives at five active new home communities,” said Gary Probert, senior vice president of sales for Pardee Homes.  “She is an invaluable team player who helps us maintain our high standards and commitment to building quality homes and communities while developing lifelong relationships with our customers.”

            Along with Collins, other industry leaders recognized at the Icon Awards included Liz Ramirez of The Corky McMillan Companies, Industry Professional of the Year and Angela Carlson and Marilyn Hisington of ColRich Residential, Professional New Homes Sales Team of the Year.

            The first ever Icon Awards were created following in the footsteps of the BIA SAM Awards, cancelled two years ago due to the economy.  The SAM awards extended more than 30 years and were presented by the Sales and Marketing Council (SMC) to recognize excellence in sales, advertising, marketing design and merchandising among San Diego builders and new home neighborhoods. 

            The sold-out Icon Awards was held in September at Anthology in Little Italy and was co-hosted by the SMC with the Building Resources Council of the BIA.  The event featured live entertainment, food and a program dedicated to showcasing the most outstanding people, projects, interior design and architecture from the past two years in San Diego.

            Established in 1921, Pardee Homes is one of the largest building companies in California and noted for energy-efficient building practices, quality construction, customer satisfaction and dedication to the educational and civic goals of the communities in which it builds.  See or on Facebook at


Published by : Marlene Hanson
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